You get free items, while the company gains valuable feedback. It’s not a get-rich-quick scheme, but as a reward, the product is then yours to keep and use as you like. In some cases, direct quotes reflecting testers’ thoughts may even be used for packaging and advertising materials. This will be used to influence future product development and marketing. In return, they will share their feedback with the companies concerned. There are plenty of these free product testing sites in the UK that will send out items for potential customers to sample and review.Īnyone participating in these product trials will thus get free samples to review. Product testing sites provide a connection between the company and those who want to test products for free. What they really want to know is whether their product is ready to be launched, or if some more work is required to improve it first. It is therefore important that those who test products are real-life, everyday Brits, who will give as objective and rounded an opinion as possible. Ideally, they want to gain feedback from a broad range of people, to ensure their items will appeal to as wide a market as possible. Usually, brands will seek the opinions of product testers during the final stages of product development. The biggest question of all being – would you actually buy the product?
Large companies want to know – is the packaging appealing and how much would you expect to pay. At various stages of development, they get involved, giving opinions on matters such as the packaging and pricing. Remember, they need to recoup the cost of developing and marketing that product – before they even begin to make money. The bottom line is – if it’s not flying off the shelves, the company won’t make a profit. None of the hard work put into making a great product matters if the item doesn’t sell.
In most cases products are developed in environments such as a scientific laboratory, a test kitchen, a design studio or a boardroom.Īlthough every care has been taken to create a product customers will love, that isn’t always the case.
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